07:30 - 08:30 Breakfast Meeting: Communications During Down Times

(Sofitel Hotel, 1st Floor)

Companies are constantly looking for ways to differentiate themselves and their brands in

a competitive marketplace. During times of economic uncertainty, supporting and

building your brand becomes even more important – as does increasing the efficiency and

effectiveness of your marketing strategies. Panelists will discuss the challenges and

opportunities downtimes present to advertisers and marketers. Does it pay to advertise

during a recession? How can marketing and advertising give you a competitive edge?

09:00 – 10:30 Price Fluctuations and Emerging Market Strategies

(ICC, Level 1, Dong Yu Grand Ballroom A)

What implications do drastic fluctuations of oil, grain and ore prices have on trade,

investment and the economies of emerging market countries? How should governments

and businesses respond? What steps can be taken to reduce the volatility of such crucial

commodity prices at the international, national and company levels?

Moderator: Steve ENGLE, TV Correspondent, Bloomberg Television

Panelists: ZHANG Ping, Chairman, National Development and Reform Commission*

FU Chengyu, CEO, CNOOC

Klaus ENGEL, Chairman, Evonik Industries AG

Russell SCRIMSHAW, Executive Director Commercial, FMG

XU Lejiang, Baosteel

Mohamed AL-MADY, CEO, Saudi Basic Industries Corp

09:00 – 10:30 Managing in Periods of Volatility

(ICC, Level 1, Dong Yu Grand Ballroom B)

Most companies’ primary response to the economic crisis is to cut costs to preserve

margins and cash. A number of companies with strong balance sheets, however, view the

crisis as an opportunity to take a more strategic approach, allowing them to emerge

stronger and more competitive in the global marketplace as a result. What are the most

promising opportunities to pursue and the appropriate strategies to deploy during this

period of volatility?

Moderator: Joe FULLER, CEO, Monitor Group

Panelists: LI Rongrong, Chairman, State Assets Supervision and Administration

Commission (SASAC)

RAMADORAI S., CEO & Managing Director, Tata Consultancy Services

WEI Jiafu, President, COSCO

Susan CHANG, Chairwoman, Taiwan Financial Holding Co. Ltd

Jae Won CHEY, CEO, SK Group

10:30 - 11:00 Break

11:00 - 12:30 Private Equity & Venture Capital: Opportunities in Emerging Markets

(ICC, Level 1, Dong Yu Grand Ballroom A)

With global financial crisis and economic slowdown, what are the opportunities and

challenges facing VC/PE in the Emerging Markets? Fund raising might be much more

difficult but asset valuation has come down a lot. At the same time leverage become

difficult to secure. What should be in place to regulate the PE/VC industry and encourage

funding for innovative small and medium companies especially in the technology areas?

Moderator: Neil SHEN, Founding Managing Partner, Sequoia Capital China

Panelists: DAI Xianglong, Chairman, National Council for Social Security Fund

Christopher BOWER, Chairman & CEO, Pacific Corporate Group

Bob NELSEN, Co-Founder & Managing Director, Arch Venture Partners

LIU Erh Fei, Chairman, Merrill Lynch Asia Pacific

ZHANG Yichen, CEO, CITIC Capital

11:00 - 12:30 Best Practice of Doing Business in Emerging Markets

(ICC, Level 1, Dong Yu Grand Ballroom B)

Clearly, even with the global downturn, emerging market countries like China and India

offer big potential for growth. Business leaders from both emerging market nations and

developed countries will share their experiences doing business in emerging markets as

well as their insights into bringing best practices to bear in markets very different from the

US and Europe.

Moderator: Christopher GRAVES, President & CEO, Asia Pacific Ogilvy

Panelists: Balalsubramanian MUTHURAMAN, Managing Director, Tata Steel Limited

Michael TRESCHOW, Chairman, Ericsson Group

LI Dongsheng, Chairman, TCL Group

Jiro NEMOTO, Honorary Chairman, NYK Line, Japan

Par OSTBERG, Senior Vice President, Volvo Group

WANG Jinlong, Senior Vice President, Starbucks Coffee

12:45 - 14:45 Luncheon Session: Time for a Green New Deal?

(ICC, Level 1, Dong Yu Grand Ballroom C&D)

The current financial crisis should not overshadow an even more pressing crisis facing

mankind: environmental degradation and global warming. The UN Secretary General has

called for a "Green New Deal," urging governments to increase investments in clean

energy, eco-agriculture, as well as energy-efficient transportation and housing. Is his call

for a "Green New Deal" a realistic one in addressing both environmental

degradation/global warming and economic slowdown in this time of economic hardship?

How do we best incentivize countries and organizations to "go green"? Which

organizations have taken the lead in going green and what can the rest of us learn from

them?

Moderator: Christopher GRAVES, President & CEO, Asia Pacific Ogilvy

Speaker: His Excellency Mr. Matti VANHANEN, Prime Minister, Finland

Panelists: WAN Bentai, Chief Engineer, Ministry of Environmental Protection, China

Jayoung KOO, President & COO, SK Energy

Steen RIISGAARD, President & CEO, Novozymes A/S

13:00 - 16:00 TV Forum: The China Factor in the New Globalized Era

(Gold Coast Hot Spring Hotel, Level 1, Boao Room)

(Invitation Only)

15:00 - 16:30 Cross-Straits Financial and Trade Cooperation

(ICC, Level 1, Dong Yu Grand Ballroom B)

Co-Chairs: CHEN Jinhua, Honorary Chairman, China Federation of Enterprises; Chief

Advisor, Boao Forum for Asia

Fredrick CHIEN, Chairman, Cathay Charity Foundation

15:00 - 16:30 Financial Crisis and International Tourism

(ICC, Level 1, Dong Yu Grand Ballroom B)

The global financial crisis has brought major challenges to the world’s tourism industry.

Against such a background, it is crucial for government officials and tourism industry

practitioners to assess the impact and challenges, leverage on favorable conditions and

potential opportunities, seek channels of cooperation and explore policy options and

measures to stimulate tourism development, thereby facilitating the global economic

recovery.

Moderator: Angela Chow, Presenter of Phoenix TV

Panelists: Geoffrey LIPMAN, Deputy Sectary-General,World Tourism Organization

SHAO Qiwei, Chairman, China National Tourism Administration

16:30 - 17:00 Break

17:00 - 18:00 Boao TV Debate: The Next Competitive Edge of Asia

(Sofitel Hotel, Oriental Theatre, 1st Floor)

As export-led models and foreign capital flows become less viable, it is now imperative for

Asian economies to seek out and build their own competitive advantages. What critical

transformation and structural adjustments does Asia need to undertake to stand on its own

feet? Should central planners rather than private enterprise pave the way ahead? In an

age of protectionism, what can finance Asia’s next growth – domestic consumption,

innovation, human capital?

Moderator: Martin SOONG, Anchor, CNBC

Panelists: Susan WHITING, Vice Chair, The Nielsen Company

XU Xiaonian, Professor, China Europe International Business School

John RUTLEDGE, Former Financial Advisor of U.S. Presidents

FAN Gang, President, National Economic Research Institute, China

Amit MITRA, Secretary General, Federation of Indian Chambers of Commerce

and Industry

18:30 - 19:00 Press Conference

(ICC, Level 1, Peacock I)

18:30 - 20:00 Farewell Dinner

(Sofitel Hotel, River Ranch BBQ Restaurant)

20:15 - 22:00 Farewell Party

(ICC, Level 2, Main Hall)

Performed by: Benshan Media ZHAO Benshan Xiao Shen Yang